1. More than five years of experience in social media promotion and operation, successful experience in micro blog and wechat operation, unique new media operation ideas and unique communication skills;
2. Have strong innovation ability, organization ability, language control ability and solid writing skills;
3. Solid planning skills and keen strategic thinking ability, clear thinking logic, comprehensive and thoughtful consideration;
4. Pragmatic work, active thinking, strong learning spirit, good at management, communication and coordination;
5. 4A advertising agency creative and mobile Internet industry app, wechat microblog operation or pension operation project experience is preferred;
6. Deep understanding of brand operation, planning and promotion is preferred.
1. Responsible for the creation, editing, planning, writing and auditing of official microblog and wechat promotion copy, formulating feasible and effective operation and promotion plans, and planning high-quality and influential marketing events;
2. Be familiar with the operation of microblog, wechat and other new media platforms, be sensitive to hot spots and festivals, grasp hot events and carry out marketing and brand promotion;
3. Responsible for microblog account topic planning, writing original topics, increasing interaction and activity with fans, and responsible for the growth of double micro fans and content dissemination;
4. Interact with fans regularly, plan and implement relevant online promotion activities, and enhance fans' activity through effective operation means;
5. Conduct online planning and publicity for customer brand promotion and offline activities;
6. Use professional operation data analysis tools to analyze new media operation indicators, improve operation efficiency and effect;
7. Collect fans' feedback and suggestions, understand fans' needs, and optimize service functions and customer experience;
8. Deeply understand the characteristics of wechat and app, formulate and implement multi-party linkage communication scheme such as wechat;
9. Actively grasp the opportunities and information brought by other relevant departments.